Gordon M. Bethune
aka "Gordo" to all of us.
Former CEO of Continental
Airlines from 1994 - 2004
For Me It Has been an Honor to Dedicate This page to a Great
Man and Someone all of us ain the Continental Airlines
Family can call a True Friend.
I first met Gordon one day in Houston while walking through
the terminal at IAH in 1996.
If you ever had the opportunity to met Gordon, then from
that day on he never forgot who you were and he was and
still is highly respected by all.
During the time frame of 1984 - 1994 Many a CEO passed
through our revolving doors due to the fact that Continental
Airlines was in such bad shape, morale was low and we were
always loosing money. As in Gordon's words we were "The
Worst"
And the rest is History
.
"Chris"
Gordon Bethune, Seaman Recruit (E-1)
At Naval Training Center San Diego, California 9/1958. "Dumber than a box
of rocks"
TBT July 1966 Youngest Chief Petty Officer in the US
Navy. At Fighter Squadron 101, Naval Air Station Boca
Chica, Key West,Florida
About 1983. My favorite airplane, a Piper PA-18
Super Cub. 150hp.
Driving the first Boeing 767-400 for Continental
Airlines
My
heartfelt thanks to long time Continental Veteran Chris Valkoff who
has been a backbone for Continental for so many years. With
him,and a few others the history of what you did will not fade
away. Thanks to Chris for everything you have done and still
do to support the efforts of our team. No one could have
done it better. Iam so proud of you.
G.B.
"In Service"
TBT Summer 1968 ...
Orders to Subic Bay, Phillipines as officer in
charge, Naval Engineering Service Unit
Back home in Austin, Texas from
the Philippines and Viet Nam 1971
TBT 1984 in my Piper 160 Winston Salem (Piedmont
Airlines) North Carolina
"Russie Mitchell"
Breakng
the Ice for the trip to HAV today way back in 2002.
That is Continental's Exex VP OPS C.D. McLean with
me
What does one do now that
he's
"Retired"?
The best part of my life was spent with many of you at
Continental Airlines No one could have a more rewarding life
than to be a part of this country's best example of people who
worked together to rise from the multiple failures caused by
poor management of many years. We went from there to become
the very best and most admired airline in the world.
Although I joined in February, 1994, I wasn't made CEO until
November 2nd of 94. We lost approximately $640 million
dollars that year. After implementing a reward program of
paying $65 to every member of the team that put us in the
top 5 of the monthly D.O.T. rankings and adopting a profit
sharing plan that paid 15% of pretax profit to each
employees,
We made a $200+ profit the following year, 1995. We used
the same airplanes and the same people...you. There was
nothing wrong with you or the airplanes...it's alway the
management. You have to treat professionals with dignity
and respect...you need every part of the watch to function
successfully.. You put us in the record books, best company
to work for 6 straight years even though we struggled after
9/111. Fortune magazine rated CO the World's most admired
airline in 2004 and for a few years after I left.We won more
J.D.Power customer satisfaction Awards than any other
airline. We were the best and your record is still intact.
That's it .Your many achievements prove that working
together works. I was so proud of all of you who worked so
hard to put us at the top of our industry.
Gordon M.Bethune
At Med Cruise USS FDR
1960
DaNang RVN 1969
Lieutenant (0-3) USN Gordon Bethune , Patrol Squadron
Nineteen, Naval Air Station, Moffett Field , California
6/1978. Older AND wiser. Next stop was Braniff Airways,
Dallas Texas 1979